How to Choose The Best ORM Company in India?

Every single customer has a platform to talk on the internet. 96% of unhappy customers do not complain to you, but 13% of unhappy customers will vent to their social circle. Today, this social circle is the internet, which has potentially millions of individuals. It is not possible to conduct business for several years without one unhappy customer. Dealing with negative feedback is a daunting job. Even one small move can tear your reputation into pieces, beyond repair. Numerous companies have changed their brand name and logo to get out of a bad reputation. If you do not fall down the same rabbit hole, it is time to hire the best ORM company in India. But, how to choose a reliable online reputation management company?

 

Resources

ORM does not revolve around just politely answering negative feedback. The team should have resources to identify any brand communication in any of the major platforms. The team should have details about the company’s products and services to offer clarity. Primarily, the team should generate (organic) positive reviews to overpower the negative reviews. All these processes need numerous tools and an extensive network. It is not possible to create a universal solution for every business. Talk to the service provider about how they plan on creating a strategy for your business.

 

Experience

You need not look for experiences spanning for decades. After all, the spurge in the internet activity started just 20 odd years ago. You need to choose a company with a reputation. The best indicator of reputation is experience. An unqualified business cannot stand in the market for long. Look for companies with three to five years of experience with a diverse clientele. Ask for references and talk to their client base, if possible.

 

Scope of Services

There are ORM companies that sell software, which allows you to create a team, formulate a unique strategy, and manage your reputation. Certain ORM service providers help create a positive reputation, and once the threshold gets met, they terminate the service. You can also find holistic ORM services, which provide the services mentioned earlier, along with end-to-end management of your online brand value, with a continuum of processes. Understand your needs and budget and choose the right service provider.

 

Legal and Ethical Process

There are service providers who offer to create thousands of fake positive reviews, bot posts, etc. It is not a reliable and promising process, and today, they might generate loads of positive reviews and bury the bad reviews. But, with time, the bad reviews keep growing. Moreover, the platforms have algorithms to weed out fake reviews. Talk to the service provider about the methods they use. If those methods are not ethical or legal, it is best to avoid such bogus companies. Other illegal processes are fake websites, stuffing keywords, link spamming, content cloaking, and spambots.

 

Last but not least, the best ORM company in India should not drill a hole into your working capital. Choose services with a flexible and tiered pricing program. Start with a small package or simple services, and you can upgrade as you grow. If possible, request for a trial period.